Or perhaps you feel a design series you did for an award-winning project is worth showing off.īe selective and thoughtful about the design work you include on your portfolio website so you feel confident that it represents you properly as an artist and will be a comprehensive place to learn more about you as a designer. Maybe you are excited about a logo design you created recently for a big brand or major client. Rather than clutter up your portfolio with every creative design you’ve ever made, curate your website so you highlight the work you are most proud of and feel demonstrates your design sensibilities the most.Īs you decide what to include in your portfolio, keep a few questions in mind, including which designs will be the most polished and impressive to potential clients? What design work am I most proud of or most excited to show off? What design projects speak to my approach and style as a graphic designer? How can I set up my portfolio to attract potential projects that I want to take on? This means you may need to let go of some old projects or examples that do not align with your graphic design style now. With the key elements of a stunning design portfolio in mind, let’s break down what to include to attract potential clients and really sell yourself as a designer: Highlight Your Best DesignsĪs you dive into organizing your portfolio website, it’s important that you be picky about which work you include, and not just throw everything you’ve ever designed onto the site. Putting Together Your Graphic Design Portfolio Your portfolio website should be fresh and interesting, with regular updates of your latest and greatest work. Make sure your design portfolio is packed with current work, highlighting a recent design commission by a client or a logo design you made for a recent marketing campaign. Regularly Updated ContentĪ stale portfolio with old work isn’t going to attract potential clients or keep visitors to your site engaged. Go for a portfolio website that complements the beauty and detail of your designs, with a layout that is easy to access. It should be easy to navigate and user friendly, with a design that isn’t overwhelming or confusing for visitors. A User-Friendly Website DesignĪttract potential clients and get them to stay awhile on your portfolio site by making it accessible and welcoming. This will ensure they look their best in your portfolio, and illustrate you care about the quality of your work. Process images of your graphic design work properly using Adobe Photoshop or other editing tools so they are web quality, with good resolution, and quick load time. Make sure you use high-quality images that will not appear pixelated or blurry on a screen. Have a design series for a recent client you think is your best work yet, but the quality of the images is poor or hard to see on a screen? Don’t fill your online portfolio with poor images with weird cropping that will turn off potential clients. An impressive design portfolio will have a few key elements, including: High Quality Images of Your Graphic Design Work Though your designs may be incredible, if you don’t have a place to show them off, you may be missing out on clients, projects, and exciting collaborations, causing your design career to suffer. Best Practices for a Graphic Design Portfolio Stumped on what should be in a graphic design portfolio? Not sure how to make an online portfolio that’s professional, polished, and attention grabbing? Let’s look more closely at what it takes to make a great design portfolio, as well as graphic design portfolio examples to help you get inspired to make your own. As a graphic designer, having a stunning design portfolio can help you stand out from a crowded and competitive field, highlighting your creativity and unique point of view to potential clients. Most clients will look at your graphic design portfolio to determine if you’re the right fit for their needs, using it as a valuable reference to get a sense of your design style and approach. Many graphic design students may also find putting a portfolio together may be a challenge, especially if they are still discovering their design style or are faced with designer’s block. Whether you are a professional graphic designer looking to take your career to the next level or you’re dabbling in graphic design and want to expand your practice, having an online portfolio website to show potential clients can be a game-changer.
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